A Lesson and a New Goal for 2009

Just interviewed Mike Riley of the Oracle Development Tools User Group (ODTUG). He’s in town for the IOUC conference . He didn’t say this on tape, but in the car back to his hotel he said being a member of ODTUG makes him much better at his work and helps him enjoy his job. He’s been a developer and project manager at the same insurance company for twenty years. TWENTY years. He says that ODTUG membership makes him part of a community that is “always trying something new, and always willing to help you,” he said. He also likes that his fellow members, based all over the world, look to him for his knowledge and leadership.

My Up Close video interviews for Oracle Magazine are convincing me that being part of a self-formed group pursuing excellence in any endeavor is a key to maintaining happiness and meaning in your work.

I’ve been toiling on my own for too long. Another goal for 2009: join a group of writers and work with them to pursue excellence -- it is, I am learning from my tech friends, a route to happiness.

Goals for 2009

I just came across Seth Godin’s admonition on goal setting. I agree with him; goals are how we can make sure the work we do every day is taking us someplace we want to go. Upon quick reflection, my goals for 2009 as tech editor at Oracle:

1. Make my new show “One-Minute Oracle,” into a hit. OMO explains Oracle technology announcements in quick, fun Web videos. I want each one to be featured on the top blogs dealing with the technology I’m explaining. I want my videos to feed a large number of eyes to more detailed stories in Oracle Magazine and to resources in the Oracle Technology network. The first show hits Vimeo in early Feb.

2. Bring the Oracle Database Insider blog up in the rankings to be constantly in the top 20 Oracle blogs. This won’t happen over night (and luckily I’ve got several good partners in Oracle marketing who carry a lot of the weight). I will do my part to grow the blog the same way people accomplish everything that matters -- through consistency and relationships. If you’re in product management at Oracle, you might be getting a call or visit from me about this.

3. Turn my magazine column and video podcast series, Up Close, and Up Close Video into a teaching and marketing resource for people involved in the user community. Up Close features interviews with leaders and members of the myriad Oracle technology user groups worldwide. These groups form independent of Oracle Corporation and are one of the company’s greatest assets.

4. Do Lunch. Once a month I will arrange a lunch with an interesting outlier. I have acquaintances with expertise in finance, retailing, design, medicine, religion, and lots more. I’ll book ‘em, pay for lunch, and pick their brains. Last month I did lunch with Xavier Helgesen, CEO of Better World Books. BWB is a top seller through eBay and Amazon, and an example the best in socially responsible business. I learned a lot about retailing online and the meatloaf at Q was delish.

5. For everything else, my goal is to simply show up ready to play. My tactics for this: wake up early, write in the morning to set my direction for the day, run most days, put in a good day’s work, be honest, be frugal, be kind.

User Group Leadership: A Path to Success in Life?

I met with Steve Lemme of the IOUG for a story on user groups in Oracle Magazine, but the written story died during the editorial process. However I taped the interview for my Up Close series and the video lives on! My Up Close series focuses on the Oracle user group community. Steve is a true believer in user groups. He believes that joining one can make you better at using the technology. He believes that being a leader in the community leads to personal growth and professional satisfaction. But enough of me talking. Watch Steve tell you himself.

"World Changing" Database?

“We’re living in the shadow of architectural decisions that were made decades ago... but all these architectural restraints have gone away...”
-- Terry Jones of Fluid Info.

When Scoble and O’Rielly call a new take on database technology “world changing,” I figure someone at Oracle should look into it. I would guess there are teams at Oracle thinking along these same lines, but I’m not sure exactly whom, so I shotgun this out to all. Here’s Scoble’s post with videos. Here’s the inventor’s blog. I’ll post something over at Oracle Mix to get the conversation started there.

How to Talk to Your Boss about REAL Analytics

Jeanne Harris, co-author of Competing on Analytics knocked me out with her keynote address at the Business Intelligence, Data Warehousing, and Analytics (BIWA) Summit this week at the Oracle Conference Center.

I came away with an understanding of how analytics are being used by those who do it best. Her examples: Amazon, Harrah's casinos, and the Boston Red Sox have all “dominated their fields by deploying industrial-strength analytics across a wide variety of activities.”

The talk was not heavy on technical details (the rest of the summit would provide those). Instead it focused on giving IT people the language they need to discuss the power of analytics with upper management. I caught up with her after the keynote to ask her to repeat some of what she had said. (Her publisher won’t allow me to run video, so the window below will only play audio.)

A Map for the Post BEA Era

I stopped by Ted Farrell's keynote at Oracle Develop 2008 and heard him give an overview of Oracle's "go forward" dev tools strategy in the wake of the influx of great technology from BEA. Below is a key section of the talk:

Speak, Write, Win

If you look at the people that make it to Oracle ACE status, they aren’t just good at technology they are also comfortable speaking and writing about what they do. (I know because I’ve interviewed many of them.) My advice? Get serious about your writing skills (as in take a class) and get over your fear of speaking publicly (as in join a speakers group). Here are a couple of examples to show you (and me), how it’s done.

Here’s Tim O’Reilly helping his employees face the economic meltdown. It's a well thought out, well written blog post. His simple message: when things get tough be creative and do stuff that matters. Thanks to Scoble for leading me to this.

Seth Godin at Google pushing the ideas in his latest book. He speaks so well that you keep watching that little Web video to hear what he’s got to say.