Thursday, December 4, 2008

How to Talk to Your Boss about REAL Analytics

Jeanne Harris, co-author of Competing on Analytics knocked me out with her keynote address at the Business Intelligence, Data Warehousing, and Analytics (BIWA) Summit this week at the Oracle Conference Center.

I came away with an understanding of how analytics are being used by those who do it best. Her examples: Amazon, Harrah's casinos, and the Boston Red Sox have all “dominated their fields by deploying industrial-strength analytics across a wide variety of activities.”

The talk was not heavy on technical details (the rest of the summit would provide those). Instead it focused on giving IT people the language they need to discuss the power of analytics with upper management. I caught up with her after the keynote to ask her to repeat some of what she had said. (Her publisher won’t allow me to run video, so the window below will only play audio.)
video

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