It’s been instructive to observe our progress as a creative group at Oracle as we strive to integrate our video department into the creative work process.
For the first time we are producing videos that feature neither talking heads, nor corporate profiles, two things at which our video department excels. Instead we are attempting to use our studio’s skills in lighting, sound, camera work, and editing to tell stories. Sound simple?
It’s not. Instead of turning a camera towards an acknowledged expert and letting him/her speak, we’re crafting a script populated with characters who have motivations. That means we must first decide who those characters are and what their relationship is to each other. We must show that relationship while developing an overall message dictated by Oracle product managers. This requires a creative process whereby we generate ideas, we trash ideas; we write scripts, and then we argue over them and hone them with an eye towards the needs of the camera person, the actors, and eventually the film editor.
It also means we must edit video with a new kind of precision and a new level of feeling. We need to edit film with our senses engaged enough to create tension with a pause or humor with a cut away.
We have a lot of learning to do on all sides, but this silly little video represents a big step in the right direction. Enjoy.