Tuesday, July 28, 2009

Come in, Relax, Enjoy a Little “Implicit Learning”

Pick up Winifred Gallagher’s new book “Rapt: Attention and the Focused Life”, and you’ll find arguments to support the “tech vignettes” we’ve been filming for Release 2 of Oracle Database 11g.

She describes “implicit learning” as a process of leaning something without intending to. It is, say researchers, the most natural way of acquiring information and skills. It’s how you learned to speak and perhaps how you learned to cook. Implicit learning is effortless. Think of watching Flags of Our Fathers vs. reading a dry WWII textbook. How does this link to our vignettes?

If you want to learn something, anything, you must pay attention to it. You must be, as the title of Gallagher’s book suggests, rapt by it. Our vignettes attempt to hold our visitors rapt by telling them a story. They provide relief to the overburdened attention spans of our customers by not asking them to read marketing copy, but instead immersing them in the story and allowing them to receive a little implicit learning.

The stories last a little over a minute and are based on funny, sympathetic characters living out struggles Oracle customers will instantly recognize. In the process of watching, they learn something valuable about the technology at the heart of the character’s dilemma.

They will save us all from another video white board session. Look for these vignettes to hit Oracle.com in mid August.

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