Wednesday, January 14, 2009

Goals for 2009

I just came across Seth Godin’s admonition on goal setting. I agree with him; goals are how we can make sure the work we do every day is taking us someplace we want to go. Upon quick reflection, my goals for 2009 as tech editor at Oracle:

1. Make my new show “One-Minute Oracle,” into a hit. OMO explains Oracle technology announcements in quick, fun Web videos. I want each one to be featured on the top blogs dealing with the technology I’m explaining. I want my videos to feed a large number of eyes to more detailed stories in Oracle Magazine and to resources in the Oracle Technology network. The first show hits Vimeo in early Feb.

2. Bring the Oracle Database Insider blog up in the rankings to be constantly in the top 20 Oracle blogs. This won’t happen over night (and luckily I’ve got several good partners in Oracle marketing who carry a lot of the weight). I will do my part to grow the blog the same way people accomplish everything that matters -- through consistency and relationships. If you’re in product management at Oracle, you might be getting a call or visit from me about this.

3. Turn my magazine column and video podcast series, Up Close, and Up Close Video into a teaching and marketing resource for people involved in the user community. Up Close features interviews with leaders and members of the myriad Oracle technology user groups worldwide. These groups form independent of Oracle Corporation and are one of the company’s greatest assets.

4. Do Lunch. Once a month I will arrange a lunch with an interesting outlier. I have acquaintances with expertise in finance, retailing, design, medicine, religion, and lots more. I’ll book ‘em, pay for lunch, and pick their brains. Last month I did lunch with Xavier Helgesen, CEO of Better World Books. BWB is a top seller through eBay and Amazon, and an example the best in socially responsible business. I learned a lot about retailing online and the meatloaf at Q was delish.

5. For everything else, my goal is to simply show up ready to play. My tactics for this: wake up early, write in the morning to set my direction for the day, run most days, put in a good day’s work, be honest, be frugal, be kind.

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